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The Man Who 'Sold' the Eiffel Tower

In 1925, con man Victor Lustig used forged letters to 'sell' the Eiffel Tower for scrap to a dealer too ashamed to go to the police.

Chapter 1

A Newspaper Article

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Paris, spring 1925. This is the story of how Victor Lustig, a con artist who called himself Count Lustig, sold the Eiffel Tower, and why the first sale worked. Much of the tale comes from Lustig's own later boasts and from a book written about him years afterwards, so some of the details are the story as he told it. He sat reading a newspaper. The article was about the tower and said it cost a great deal to keep up. It noted that some citizens felt the structure should be removed to save the city money. The tower had been built for the 1889 World's Fair and was meant to be pulled down in 1909. Now it stood in disrepair above the city, and many Parisians thought the 7,300 tonnes of iron an eyesore. Lustig saw something nobody else did. If the city could not afford its tower, a government might quietly sell it for scrap. And if no such plan existed, he could invent one.

Frequently Asked Questions

How did Victor Lustig make people believe he could sell the Eiffel Tower?

He used forged stationery from the Ministry of Posts and Telegraphs and held his meetings at the luxurious Hôtel de Crillon. He told the scrap dealers the sale was a state secret, which explained why nobody had heard of it.

Why did asking for a bribe help Lustig close the deal?

André Poisson was doubtful, so Lustig confessed he was a poorly paid official who needed a bribe. Poisson found a corrupt official more believable than an honest deal, and he paid 50,000 francs for the bribe as part of a 70,000-franc total payment.

What happened to Victor Lustig in the end?

American federal agents arrested him in 1935 for counterfeiting, and he was sentenced to 20 years. He died of pneumonia in 1947, and his death certificate listed his occupation as apprentice salesman.

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